MSA is honored to be named in Consumer Goods Technology’s (CGT) 2019 Readers’ Choice Awards in four categories. MSA is among the Top Ten providers in Consumer Experience Management, Demand Data Analytics, Outsourcing/IT Infrastructure and Trade Program Management. In addition, MSA was highlighted as a “Noteworthy” provider of Demand Data, with multiple glowing comments from […]
MSA Named in CGT Readers’ Choice Awards Read More »
Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018. The webinar highlights total nicotine trends, growth & decline of nicotine categories, trade channel differences, key regulatory issues that impact the category, and a wholesale distribution summary.
MSA Presents Tobacco Category Trends to CDA Members Read More »
Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s purpose profitably, payouts should be based on what distributors or retailers actually earn rather than estimations, assumptions or outright guesses
Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments Read More »
MSA’s Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas. Speaking on insights into digital marketing, and whether or not it works for casinos, he shed light on some very valuable information, including traditional mailers. The article, written by Buck Wargo of CDC Gaming Reports, can be
Sr. VP Stephen Gongaware featured in CDC Gaming Reports Read More »
MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in 2009. As the title states, there is no cost for distributors to join, and InfoMetrics
Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join! Read More »
Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled “Ahead of Its Time” is a nice tribute to Dr. Kuehn and a bit of history of MSA! Written by Nick Ducassi of Tepper Magazine. WHEN IT
Dr. Al Kuehn featured in Tepper Magazine Read More »
Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged us to add a Mobile Coupon app feature to our solution so as to enhance
New Mobile Coupon App for CPG Read More »
Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research observations reviewing their AC game revenues through April 2017. That white paper inspired MSA to
Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I Read More »
The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in Las Vegas (LV), where Internet Poker was launched 7 months prior to its entry in
Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II Read More »