Our Businesses

Overview

MSA is an incubator of ideas -- an accelerator for new solutions, a collection of emerging businesses, built on a foundation of growing divisions.

We love putting data to work, and the data-based processes of discovery, development, delivery, and occasionally, disruptive innovation. In a world of best practices, we are deliberately different. 
 
And it leads us to unique solutions. Sometimes our solutions are so compelling, they have scaled across an entire industry – and launched a division within our company.
 
Our Post Buy™ analysis system is one great example. We developed this game-changing solution for one of the original major cable TV networks as a custom project, reconciling advertiser’s contracts for their cable network commercials with audience viewing data. Our system hit the mark so successfully that as the number of cable TV networks increased, they also turned to MSA, and today we provide Post Buy™ services to over one hundred cable and broadcast clients. 
 
All from one innovative solution for one customer.

Check out our businesses below to learn more about some of the products and solutions incubating in our Corporate Business Development Group, and a sampling of our solutions that have scaled in our divisions.

Our Businesses

Information Management Solutions (IMS)

Information Management Solutions (IMS)

In the competitive industry of consumer packaged goods, we provide an all-important edge to the manufacturer, wholesale distributor and retailer partners in the consumer goods demand chain. We provide a range of informatics solutions targeted at helping customers discover incremental growth and drive efficiency.

 

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Media

Media

The media industry is changing dramatically. MSA is helping customers around the world understand their changing viewers, automate their internal ad sales operations, and steward and audit their contracts with their customers.

 

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Business Analysis (BA)

Business Analysis (BA)

Our custom, advanced analytic solutions help companies grow by optimizing distribution of their products and price promotion strategies, and maximizing ROI of their marketing investments.

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Metals and Advanced Manufacturing

Metals and Advanced Manufacturing

We help steel producers, recycling companies, environmental companies, and foundries acquire the data and systems they need to run operations that are safer, competitive, and profitable.

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Life Sciences

Life Sciences

Every day, prominent businesses in the life sciences industry rely on health care data management and clinical workflow solutions from our technology experts. We de-identify data and deliver secure, anonymous databases for research and analytics. And, our clinical workflow applications help solid organ and blood and marrow (BMT) transplant centers deliver more birthdays.

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Information Technology Systems and Services (ITSS)

Information Technology Systems and Services (ITSS)

Information technology systems that run without a hitch are every company's dream. With right-sized service and support - at a surprisingly reasonable cost, we can offer you greater stability, higher efficiency, and fewer headaches. IT problems can range from nuisances to material disasters. Finding innovative ways to prevent and deal with these issues is what we live for.

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Gaming

Gaming The casino gaming industry is comprised of casino operators and equipment manufacturers. Each face the challenge of increasing the odds in their favor by optimizing their products and services to ensure the next big hit.  Let us help you up the odds.

 

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Rxdx

Rxdx When drug companies want to launch a new product, it can be a painful process. Often, they don’t know the size of the market, the share of competitive products, or how to optimize their sales force. Plus, per HIPAA law, they can only work with de-identified patient data.

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