Our Media clients need accurate data to justify decisions, plan ahead, track results, and optimize their ROI. Our innovative solutions are spot on in helping them achieve it all. Check out these stories to learn more.
Cable television was experiencing a huge growth in viewership and increased potential for advertising revenue. However, existing systems weren’t keeping up. Primarily designed for local cable, they were not well suited to the national advertising campaigns. They didn’t support the new business models of advertising package sales. They didn’t track performance levels required for providing contractual guarantees of performance. They didn’t maximize the use of inventory. And manual re-entering of data left room for errors.
Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create trust in the product for advertisers and agencies. Being a leader in advertising data analysis, MSA stepped up to the challenge.