Cable networks guarantee a level of performance for any advertising they air. But how does anyone really know whether the spots are performing as promised?
Enter: Post Buy.
Providing services for over 30 years, MSA Post Buy has become an industry standard that is often simply known as the “MSAs.” This game-changing report provides third-party reporting that’s key to building trust between cable companies and agencies/advertisers.
Post Buy analyzes the advertising that ran and how well it reached the target audience. Today over 100 cable networks subscribe to Post Buy. And the service continues to evolve as media changes. MSA regularly integrates new sources into existing reports to support new advertising delivery models.