Gabriel

Gabriel

Over the last 20 years, cable networks and their viewership have exploded – and so has the potential for advertising revenue. So how in this quickly expanding and changing universe do cable networks keep up and prosper? One word: Gabriel™.

Gabriel offers an integrated system that helps cable networks run ad sales, traffic and billing more efficiently and effectively. It is the gold standard for cable networks that want to address data management, workflow process and changing customer needs.
 
Gabriel provides:
  • Up-to-date information at all times throughout the system
  • Analysis of sales packages, profitability and inventory utilization
  • Inventory optimization
  • Full support of continually evolving advertising models
  • An integrated, real-time scheduler for efficient modeling of advertising placement
  • Real-time visibility of available slots within constraints and inventory
  • Access to key performance metrics, required operational data and decision-making tools
  • Stewardship
Count on Gabriel to help you hit guaranteed performance levels for ad campaigns while making the best use of your inventory. You’ll have fewer make-goods and fewer headaches. Better yet, you’ll enjoy a smoother operation and increased revenue.

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