Pittsburgh, PA – March 4, 2013 – Management Science Associates, Inc. (MSA) and SymphonyIRI Group, Inc. are forming an alliance that will bring the SymphonyIRI AllScan™ Convenience Store Tracking Service to the convenience distributor community through MarketView on Demand™, a web-based application that offers best-practice insights based on data captured by AllScan. MSA will act as the exclusive reseller of MarketView on Demand’s projected consumer take-away data, delivering valuable convenience marketplace performance, benchmark, price and promotional information through its Dataservices portal.
"Creating an affordable and agile offering of SymphonyIRI's industry-standard AllScan projected scanner data for the distributor community is yet another advancement in equipping wholesalers with critical marketplace data to help them understand and grow their business," commented Suzy Silliman, Managing Director of MSA's Information Management Solutions Division. "The wholesaler has a wealth of enterprise and shipment-oriented data available but has always been reliant on its suppliers for consumer purchase data. MarketView on Demand will equip distributors who want to be self-sufficient and provide visibility into ‘black holes’ like retail pricing and item performance within DSD (Direct Store Delivery) and hybrid categories."
"MSA supports a network of more than 3,000 wholesaler sites and has the infrastructure in place to deliver relevant views into the AllScan data tailored to the needs of distributor subscribers," explained Kevin O’Malley, Senior Vice President of Content Product Management, SymphonyIRI. "SymphonyIRI sees this as a tremendous opportunity to increase the use of AllScan throughout the channel and reinforce it as the ‘single source’ of convenience store insights across manufacturers, distributors and retailers."
MarketView on Demand will be available from MSA with trended weekly data in a variety of time aggregates in the reports starting with Q1 2013. Available reports include Product Performance Rankings within each SymphonyIRI category for Total U.S., four census regions and eight SymphonyIRI regions. MSA can align SymphonyIRI’s 300-plus categories to NACS’ categories as an enhancement to the basic offering upon request. In addition to item rankings within categories, the reports include Cross Category Performance and Growth, and New Emerging Products Tracking.
AllScan revolutionized the industry with its 100 percent, point-of-sale based sample. It delivers highly-accurate data and unmatched business insights to help manufacturers, distributors and retailers improve category management effectiveness and retail execution. SymphonyIRI receives data from more than 19,000 scanning stores generating accurate and granular coverage of the entire TDLinx/NACS-defined channel, including all 149,000-plus independents, small chains and large chain stores.
MSA’s Dataservices portal is the web destination where wholesalers manage their store/item-level MSA data submissions for critical trade dollars and category management activities, track their promotional product distribution goals, access the industry’s most robust shipments-data benchmarks and leverage MSA reporting solutions for competitive advantage.
About SymphonyIRI Group, Inc.
SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit http://www.SymphonyIRI.com.
MSA is the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries. Since its incorporation in 1963, MSA has partnered with customers to identify areas where innovative uses of data can foster growth or drive efficiency. Combining its expertise with the tools of information management, analytics, data management, and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work. For more information, go to www.MSA.com.
MSA’s Information Management Solutions (IMS) Division specializes in the development of software and other systems that facilitate the collection, processing, analysis and delivery of business data and information. Data sources managed by MSA include distributor shipments, inventory and reference data, as well as manufacturer shipments, syndicated sources and consumer takeaways. Additional information about IMS can be found at www.MSA.com/cpg_connection/.
SymphonyIRI Group, Inc.
Management Science Associates, Inc.