PRESS RELEASE

Data Portal for Consumer Goods

Lawrenceville, NJ and Pittsburgh, PA – March 13, 2013 – 1WorldSync, the leader in global product data management and data pool solutions, and Management Science Associates, Inc. (MSA), leader in data management, integration and analysis in the consumer goods industry, announce that 1WorldSync will power product data for MSA’s new Dataservices portal. For the first time, MSA can distribute manufacturers’ new-item information to its distributor community with a many-to-many model as opposed to the current one-to-one model. This single source of trusted data is more efficient, accurate and timely.

The challenge for consumer goods manufacturers and distributors is staying on top of and providing accurate product information ― such as UPC, size, ingredients ― all the way through the channel until the product is on retail shelves. “The partnership with 1WorldSync further strengthens our ability to provide manufacturers and their trading partners with consistent, correct and complete product information and to drive efficiencies in new-item authorization processes,” said Suzy Silliman, Senior Vice President and Managing Director of MSA’s Information Management Solutions Division.

“Inaccurate and poor quality product, company and brand data can negatively impact a business’ reputation. With a single trusted data source, MSA's customers can be assured that they have access to the most accurate data,” said Tim Fives, Director of Partnerships & Strategy for 1WorldSync. “We provide a seamless omni-channel experience from the manufacturer to store shelves, e-commerce sites and all the way down to a consumer’s mobile device.”

Silliman adds, “1WorldSync has become the established leader in product data synchronization between trading partners by leveraging its GS1® ties to the GDSN® (Global Data Synchronization Network™) data. Many of the leading food, drug and mass merchandising channel retailers have benefited from related supply chain efficiencies for years, and MSA is eager to now extend these same benefits to the indirect retail channels, such as Convenience, supplied by distributors.”

For more than two decades, MSA has continuously improved its processes and algorithms for cleansing and standardizing product master data reported to MSA by over 3,000 distributor warehouses.

About MSA Dataservices Portal
MSA Dataservices is a searchable online destination where wholesalers can manage their store/item-level MSA data submissions for critical trade dollars and category management activities, track their promotional product-distribution goals, access the industry’s most robust shipments-data benchmarks and leverage MSA reporting solutions for competitive advantage. MSA Dataservices will be available to the market Q3 2013.

About MSA
MSA is the acknowledged leader in data management, integration and analysis in the consumer-goods, media and metals industries. Since its incorporation in 1963, MSA has partnered with customers to identify areas where innovative uses of data can foster
growth or drive efficiency. Combining its expertise with the tools of information
management, analytics, data management, and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work. For more information, go to www.MSA.com.

MSA's Information Management Solutions (IMS) Division specializes in the development of software and other systems that facilitate the collection, processing, analysis and delivery of business data and information. Data sources managed by MSA include distributor shipments, inventory and reference data, as well as manufacturer shipments, syndicated sources and consumer takeaways. Additional information about IMS can be found at www.MSA.com/cpg_connection/.

About 1WorldSync
With more than 15,000 companies across 40 countries, 1WorldSync is the industry leader in global product data management and data pool solutions certified for the GS1 Global Data Standardization Network™ (GDSN®). 1WorldSync solutions and services allow companies to share trusted product information with one another and with consumers, driving business and convenience for everyone, all around the world. 1WorldSync is a joint venture of GS1 Germany and GS1 US, which are member organizations of GS1, the organization that develops global standards for identifying, capturing and sharing product information. For more information, visit www.1worldsync.com.

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Media Contacts:
1WorldSync                                         Management Science Associates, Inc.
Victoria Brown, Zeno Group                Alice Greene
(650) 801-7955                                   (412) 362-2000
victoria.brown@zenogroup.com          AGreene@MSA.com