Whether you are a casino operator or a gaming equipment manufacture you need to optimize the player experience while at the same time optimizing revenue. There is no need to throw the dice when we can help you with a level of confidence and success that you would have never thought possible.

Universal Floor Optimizer (UFO)

This industry-first software solution is helping casinos maximize win and improve player experience. UFO sends recommendations to casinos using some of our proprietary analytic models.

With this software, we look at historic players’ behavior of the existing games on the floor. Then, we can create proactive title-replacement recommendations, introduce new titles/conversions, and suggest individual game and bank swaps. UFO leverages our “market basket analysis.”

UFO recommendations are available via two different options
1)    UFO Lite (as a service) is hosted by MSA. The casino receives actionable reports delivered weekly. You can choose between a variety of reports including recommendations that increase win on the casino floor.

2)    UFO (full version) is installed at the casino. The full version includes all the reports that come with UFO Lite. You also get a time-elapsed heat map offering a real-time view of how slot machines and gaming tables are performing. Users may drill down to game performance, analyzing the relationships between games, and recommending changes in the location of the games. When it comes to profitability, very little is left to chance.

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SPINsights™ provides machine manufacturers and casino operators with insights about slot machine performance. The purpose of this service is to improve the design and development of future slot machines, while simultaneously producing better performing games for casino operators.

Slot machine manufacturers are improving game design and marketing by leveraging player/machine performance data from our Gaming Group. As a result, casino operators are getting better performing games and improving the games’ value to their casino patrons.

We also provide casino operators and manufacturers with custom measures such as “Trial & Repeat,” which predicts long-term game performance.

Casino operators are compensated from manufacturers by way of title conversions. 

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If you’re a gaming industry analyst, MySpectrumetrix™ takes the industry data to the next level.  The data is loaded into a web-based system, creating a number cruncher’s delight that can be sliced, diced, and customized for various analyses.

My Spectrumetrix is an online, easy-to-use business analysis tool.  Industry professionals apply our proprietary measures and segments to benchmark casino and/or regional/state performance.  Charts and graphs can easily be created, and data can be exported to Excel®, PDF, or Word®. 

Key industry measures include:

  • Slot and/or table win by casino

  • Win, slot, day share measures

  • Gross gaming revenue (GGR) by state, region, market, casino, etc

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Custom Gaming Analytics

We have been helping companies from multiple industries improve their sales results for decades. Our Gaming Group serves casinos and slot manufacturers with Player, Marketing, Game, and Casino Analytics.

A few examples of what our custom gaming analytics can help you with are:

  • Identifying and targeting the most valuable players

  • Understanding player activities and behaviors

  • Identifying the drivers of player value

  • Creating highly effective promotions

  • Maximizing player satisfaction and profitability

  • Making the creation of marketing campaigns more efficient

  • Tracking and improving marketing performance

  • Response models

  • Probability of players return to the casino in a future period and the expected win of that player

  • Marketing mix

  • Par optimization

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