Marketing ROI/Sales

Marketing ROI/Sales

These days, marketing is more complex than ever. Cable networks and social media provide new ways to reach your audiences. And traditional media offers a plethora of options. So, what’s effective and what isn’t? How do you find your greatest opportunities? What promotions work and are worth it? And how can you get the biggest bang for your marketing bucks?

Our experts dig deep into the data to help you find answers as specific as what copy is most effective, what store signage stands out the best, what digital marketing builds the strongest relationships, and what kind of return on investment can you expect.

Turn to BA for help with:
  • Marketing ROI measurement
  • Marketing mix models
  • Trade program management (TPM)
  • Price gap/elasticity and threshold analysis
  • Promotion effectiveness
  • Marketing and advertising impact
  • Copy impact and advertising effectiveness
  • Cross product purchasing models
  • Market testing/test control studies
  • Planning/simulation/optimization tools
  • In-store testing
  • Twitter follower segmentation
  • Digital pathway analysis
  • Digital ROI evaluation
  • Digital marketing mix
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