Since pricing is one of the key marketing levers for almost all brands, Management Science Associates, Inc. (MSA) works with clients to help them better understand the effects of different price promotion strategies on brand sales. These studies typically focus on multiple geographical levels: nationwide, by region, by state, by county, etc. The resulting analysis leads to the implementation of optimal price promo strategies that maximize sales.
MSA implements a three-phased approach to achieve clients’ promotional pricing goals:
This methodology uses POS Retail data.
Joe Reddy, VP