Category Management

Category Management

Where do your brands stand in their categories? What can you do to grow share and boost your presence in the marketplace? All good questions. We’ll help you find the right answers.

Turn to BA for help with:

  • Brand interaction
  • Market structure and market architecture
  • Broker coverage evaluation
  • Process enhancement and refining for KPI reporting
  • Brand segmentations
  • SKU rationalization and optimization
  • Retailer commitment
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