Management Science Associates, Inc. (MSA) knows that some clients prefer to have access to analytical tools internally, rather than having to request outside suppliers for data output and answers every time there is a need. This is why MSA has taken some of its best marketing analytical tools and developed stand-alone applications for clients to manage and use on their own, in-house.
The stand-alone marketing analytics applications MSA offers to clients for their own, internal use on a cost-effective licensing basis are:
Many of these applications offer the great flexibility of being able to use Retail data; such as POS, distributor sales or shipment data, Consumer data; such as from panels or surveys, or Physician and Patient data.
Joe Reddy, VP